Amity Online BBA-MBA Integrated Program – A Complete Guide

About the Program

The Amity Online BBA-MBA Integrated Program is a 5-year dual-degree course designed for students who want to build a strong foundation in business administration and gain advanced managerial expertise in a seamless learning path. This unique program eliminates the need for separate admissions to an MBA after completing a BBA, saving time, effort, and money.

Being a UGC-approved and globally recognized online program, it offers flexibility, industry-relevant curriculum, and career-oriented learning. The program focuses on business fundamentals, leadership skills, financial expertise, and strategic decision-making, preparing students for managerial and entrepreneurial roles.

Key Highlights

Dual Degree in 5 Years – Earn a BBA & MBA without separate admissions.
100% Online & Flexible – Study anytime, anywhere with interactive e-learning.
Globally Recognized Degree – UGC-approved & accepted worldwide.
Industry-Focused Curriculum – Learn from real-world case studies & expert faculty.
Placement Assistance – Get career support & job opportunities in top companies.
Cost-Effective & Time-Saving – Avoid separate admission processes for MBA.
Specialization Choices – Customize your MBA with in-demand fields.

Eligibility Criteria

For Indian Students:

• Must have completed 10+2 (HSC) from a recognized board with the minimum required percentage.
• Basic proficiency in English and Mathematics is recommended.

For International Students:

• Equivalent high school qualification from an accredited institution.
• Proof of English proficiency may be required.

Course Structure – Semester-Wise Breakdown

Year 1 & 2: BBA Foundation Courses

The first two years build a strong business foundation, covering:
Principles of Management – Fundamentals of business leadership and organization.
Business Economics – Economic concepts in business decision-making.
Financial & Cost Accounting – Financial statements, budgeting, and cost control.
Marketing Management – Market research, branding, and advertising strategies.
Organizational Behavior – Understanding workplace psychology and leadership styles.
Business Law & Ethics – Legal frameworks affecting business operations.
Human Resource Management – Recruitment, employee management, and labor laws.

Year 3: Transition to Advanced BBA & MBA Core Courses

In the third year, students transition to more advanced business concepts:
Strategic Management – Long-term business planning and competitive strategies.
Business Analytics – Data-driven decision-making and performance analysis.
Entrepreneurship & Startups – How to launch and manage a new business.
Financial Management – Investment, corporate finance, and capital markets.
Digital Marketing – Social media, SEO, and online advertising.
Research Methodology – Analytical skills for business problem-solving.

Year 4 & 5: MBA Specialization & Capstone Project

The final two years focus on MBA-level coursework and specialization. Students can choose from:

Marketing Management – Consumer behavior, branding, and digital marketing strategies.
Finance & Banking – Corporate finance, investment banking, and risk management.
Human Resource Management – HR analytics, talent management, and organizational leadership.
Business Analytics – Data science, AI in business, and predictive analytics.
International Business – Global trade, cross-border management, and global finance.
Entrepreneurship & Leadership – Innovation, business development, and leadership skills.

Additionally, students will complete:
Corporate Strategy & Leadership – Advanced leadership & decision-making skills.
Project Management – Planning, executing, and managing projects effectively.
Internship & Dissertation – Hands-on industry exposure and research work.

Fee Structure

• Total Duration: 5 Years (10 Semesters)
• Semester-Wise Fees: INR 57,633 (Varies by specialization)
• Total Fee: INR 3,45,800 (Including registration & study materials)
• EMI & Scholarships Available – Financial aid for deserving students.

Career Opportunities After BBA-MBA

An integrated BBA-MBA degree opens doors to diverse career paths in top companies:

Marketing Manager – Develop and implement strategic marketing campaigns.
Financial Analyst – Manage corporate investments, risks, and financial planning.
HR Manager – Oversee recruitment, employee engagement, and talent development.
Business Consultant – Advise companies on business strategies and growth.
Entrepreneur – Start your own business and build a strong brand.
Operations Manager – Improve business processes and efficiency.
International Business Executive – Manage global business operations.

Top Recruiters – Google, Amazon, Deloitte, Accenture, HDFC, TCS, IBM, and more!

Why Choose Amity Online for BBA-MBA?

Reputed Online University – Ranked among the top for online education.
Global Learning Exposure – Access to international case studies & live projects.
Career Support & Placement Assistance – Dedicated job placement cell.
Advanced Digital Learning Hub – Interactive e-books, video lectures & AI-driven learning.
Flexible Learning Schedule – Ideal for working professionals & fresh graduates.

Final Thoughts

Fast-track your career with the Amity Online BBA-MBA Integrated Program! This program is perfect for students who aspire to leadership roles, want to start their own business or seek a cost-effective and time-saving path to an MBA.

Don’t miss this opportunity to get an industry-relevant, globally recognized-management degree from one of India’s top online universities.