Digital Marketing

Octus offer Digital Marketing training in noida. If we talk about digital marketing it is a very booming sector in present time most of the business or companies are making a good profit using this digital marketing platform Octus technology comes with a very well structured digital marketing course which makes student beginner to digital marketing expert.

Introduction to Digital Marketing

• Key Concepts of Digital Marketing
• Traditional Vs Digital Marketing
• Characteristics of Digital Marketing
• Digital Marketing Strategies
• Stats and Trends In Digital Marketing
• Case Studies Real Life Experience
• Stats Trends in Digital Marketing

Pay Per Click (PPC) or Search Engine Marketing (SEM)

• Key Concepts of PPC Key Concepts of PPC
• Overview of Google AdWords
• Daily Budget
• Strengths of Pay-Per-Click
• Keyword Research
• Research Tools
• Google PPC
• Pay Per Click Strategies
• Objectives, goals expectations
• Search Campaign Process
• Competitive Analysis
• Keyword Selection
• Ad Writing Techniques
• Landing Pages Call to Action
• Targeting
• Budgets
• Scheduling
• Display Networks
• Campaign Management
• Conversion Tracking
• Conversion Metrics: CPA, CTR
• Bid Management Plan Bidding
• Performance Tracking with Google Analytics
• Reporting and Analysis
• Ad Display Frequency
• Campaign Planning
• Campaign Steps
• Target Audience
• Campaign Objectives
• Campaign Budget
• Creative Formats
• Tracking the campaign
• Optimizing the campaign

Search Engine Optimization

• Business Listing Google Places Listing
• Key SEO Concepts (Off-Page On-Page)
• Search Results and Ranking
• Benefits of Search Engine Ranking
• The SEO process
• Keywords Proximity, Prominence, Frequency, Density Stemming
• Off-page optimization
• Keyword Research
• Keyword Selection
• Meta Tags Description Writing
• Site Map Creation
• SEO Copywriting
• SEO Webmaster tools
• Inbound Links and link building
• Analysis and Review
• Page Limit Size
• Directory Submission
• Article Submission
• Classifieds Posting
• Viral Marketing
• RSS Feeds
• Free Backlink Creation
• Bookmarking Page/Sites
• Importance Of Logo
• CMS Software
• URL Rewriting
• Localization – Local Optimization
• Mobile Friendly Mobile Responsive SEO

Email Marketing

• Key Concepts
• Best Email Practices
• Campaign Process
• Data Capture: online
• Segmentation
• Email Design
• Email Copy
• Email Structure
• Email Delivery
• Email Systems
• Filtering
• Scheduling
• Measurement
• Key terms and metrics
• Split testing
• Laws Guidelines

Social Media Marketing

• Key Concepts
• Social Media Goals
• Social Media Tools and Applications
• Setting Goals and Priorities
• Facebook Marketing Strategies
• Facebook Privacy
• Facebook Brand Pages
• Twitter Setup Profile
• Twitter Marketing Strategies
• LinkedIn Setup Profile
• LinkedIn Marketing Strategies
• LinkedIn Network Building
• LinkedIn Company page
• Google+ Setup
• Google+ Marketing Strategies
• Google+ Engagement
• Google+ Brand Page
• YouTube Setup
• YouTube Marketing Strategy
• Creation of YouTube Channel
• Pininterest
• Video Marketing
• MySpace Account Setup
• Flicker Account Setup

Mobile Marketing

• Key Concepts
• Mobile Marketing Trends
• Opportunities and Risks
• Overview of Mobile Devices
• SMS Strategy Content
• Mobile Advertising
• Mobile Optimized Websites
• Overview of Mobile Apps: iOS and Android
• Mobile coupons and ticketing
• Integration Implementation
• Strategic Steps
• Marketing Goals
• Key Trends
• Social Media Channels

Website Analytics Basics

• Web Analytics Web Master Tools
• Web Analytics Fundamental
• Overview of Qualitative Analysis
• Goal and account setup
• Analytics Code and Profiles
• Goal Configuration Funnels
• Dashboard
• Audience
• Advertising
• Traffic Sources
• Bounce Rate
• Site speed and site search
• Events and conversions
• Standard reporting
• Customised reporting

Blogging- Managing Blog on

• Wordpress.com
• Blogger.com
• Livejournal.com
• Weebly.com

Important Tools

• Google Webmaster Tool
• Google Analytics Tool
• Google Keywords Display Planner Tool
• SEMRush Keyword Research Tool

Basic Understanding of Website Planning, Creation Hosting

• Basics of Content Management System
• Domain Name Domain Extension
• W eb Server Hosting
• Overview of Web Development
• Overview of HTML, XML CSS
• Fundamentals of WordPress Setup and Implementation
• Understanding of CMS tools, plug-ins, widget and apps
• Web Project Development
• Integration of Online Revenue Models

Cirtifications

• Google AdWords Fundamental Exam
• Google AdWords Advance Search exam
• Google AdWords Display Exam
• Google Analytics Exam

FTP Editor

• Filezilla

AdSence

• AdSense deep study about account approval
• How many ads could be displayed over a page?
• Custom channels and their purpose
• How to increase CPC/CTR?
• Ad sense Policies
• DSP- Dynamic Allocation
• Ad exchange 

Basics of Affiliate Marketing

• What is affiliate marketing?
• Affiliate Marketing History
• Affiliate Marketing secretes